COMMERCIAL INTELLIGENCE
See which brands AI recommends, for which audiences and why. Use it for category leadership, product launches, competitor tracking and market entry.
AI MODELS ANALYSIS & GEO
INFLUENCE MACHINES
See what the machine sees—and make it measurable.
Famestrike measures how major AI models represent your brand, category and competitors, then identifies the changes most likely to improve your visibility, credibility and recommendation share.
WHY IT MATTERS
People are moving from “Show me ten links” to “Tell me what I should choose.”
AI models increasingly decide which brands, products, institutions and ideas enter the conversation. In generative search, citation is becoming the new ranking: systems such as ChatGPT, Claude, Gemini, Perplexity and AI-powered search can answer the question before a traditional click happens.
If a model does not mention, recommend or cite you, part of the market may never see you. A brand can rank well in traditional search and still disappear from the generated answer, while another provider is recommended and the buyer journey ends there.
Analytics and social listening do not automatically capture these conversations. Different audiences can ask the same question and receive different answers.
TWO GAMES. TWO SCOREBOARDS.
| FIELD | Traditional SEO | Generative Engine Optimization |
|---|---|---|
| Targets | Search ranking algorithms | LLMs and generative retrieval systems |
| Winning means | Ranking high in a list of links | Being included, recommended or cited in the answer |
| Core metrics | Organic traffic, keyword rank | Citation share, salience, first mention, source authority |
| Content logic | Keywords, relevance, link authority | Facts, entities, extractability, source credibility |
| Buyer journey | Multiple clicks through results | One synthesized, pre-qualified answer |
HOW WE WORK
- 1
MODEL THE PEOPLE ASKING THE QUESTIONS
We create synthetic personas that reflect the audiences shaping your market. Different personas use different language, carry different assumptions and histories with a model, and can receive different answers.
- A finance leader relocating to a new country and evaluating schools
- A retiree researching pension funds
- A first-time buyer entering a new market
- A voter evaluating political candidates
- A procurement manager comparing suppliers
- 2
QUESTION THE MODELS
We are using the top tool there is on the market, LLMKNOW, to run real prompts across the major AI systems your audiences use, represented by the synthetic personas built in step 1, in repeated waves and at sufficient volume to expose stable patterns as well as meaningful differences.
ChatGPT · Claude · Gemini · Grok · Perplexity · DeepSeek
There is no pre-written answer set and no simple keyword count. The models answer freely.
- 3
DECODE THE RESPONSE
We extract and normalise the entities that matter to your category, turning variants and naming differences into a clean dataset.
- Brands and competitors
- Claims and products
- People and pain points
- Policy positions and recommendations
We translate the data into business language: share of voice, top-of-mind brands, winners, losers, challengers, niche occupants and wild cards within the AI imprint of your market.
- 4
TRACK CHANGE
One snapshot shows where you stand. Repeated waves show direction—who is gaining machine visibility, who is losing it and where the movement comes from.
AI SHARE OF VOICE
FAMESTRIKE · DECISIVE STRIKE
WHAT YOU GET
- An AI-visibility baseline by model, market and audience
- Citation share, salience, first mention and source authority
- Competitor, persona and content gaps
- A brand fingerprint showing the attributes models associate with you
- Prioritised interventions and repeated-wave tracking
USE CASES & PROOF
REPUTATION & CRISIS
Track how fast-moving narratives enter AI answers and which sources drive them. Use it for crisis response, misinformation, reputational risk and executive visibility.
GOVERNANCE & PUBLIC PERCEPTION
Measure how models describe institutions, policies and public issues to audiences with different assumptions.
IN-MARKET. IN-LANGUAGE.
Run the analysis using the questions and vocabulary people actually use in each market. Use it for international expansion, locally relevant content and reputation.
HOW IT CONNECTS
Intelligence identifies the actors and narratives shaping the conversation. AI Models Analysis & GEO reveals how machines reproduce them. The findings guide Strategic Communication and can be deployed through Digital Products.
- DECISIVE STRIKE
